SHUGAR in London. European Tour 28 March 2026

Europe, welcome! SHUGAR is going on his first big tour!

The bright representative of the new wave of Ukrainian pop music and TikTok star is coming to you to turn every room into one big joint party. Viral hits with over 100 million streams and an incredible atmosphere of unity are waiting for you.

This tour has an important charitable purpose: we are raising funds to support the elite 6th Regiment of the SDF Ranger. Look for your city on the poster, come for sincere emotions and bring victory together with us!