Natasha Panfilova's lecture "Where did the money go?" in Amsterdam 6 February 2026

Natasha Panfilova is a marketer, master's lecturer in Paris and author of a blog with an audience of 200,000 people. She talks about marketing and behavioral reactions without boring: through observations, research and data with humor and entertainment.

A sci-fi pop lecture with standup elements about automatic consumer reactions and the marketers who use it. 
- Why memes sell better than arguments.
- Why we get hooked on cringe, hatwatching and other people's stupidity.
- Why nostalgia is back on trend and how long it will work.
- How zoomers and alphas are breaking familiar marketing.
- And at what point "just to look" turns into a purchase.

Let's talk about impulsive decisions, manipulation, dissonance, banner blindness and the "denting" effect. So still: "Where did the money go?" And what happened between the first "wow" and the phrase "okay, I'll take it." This lecture is not just for marketers, but for everyone who goes shopping.