AY YOLA in Sofia 2 March 2026
AY YOLA is one of the loudest musical breakthroughs of the year, a rising global project combining ancient epic tales with modern electronic sound.
Inspired by the Bashkir epic "Ural-batyr", the project turns each concert into a powerful audio-visual experience with live vocals, throat singing and cinematic staging.
What makes them special? They combine ancient Turkic traditions with a modern sound. Each performance is a journey through the ages that resonates with millions of people around the world.
Their hit single "Homay" has garnered over 41 million views on YouTube, putting the band on the international charts and garnering worldwide attention.
AY YOLA's rapid success is due solely to the organic growth and interest of listeners around the world. This concert will be the band's first European tour - a rare chance to see a new cultural phenomenon live on stage.
The numbers speak for themselves:
- 70 million views on YouTube
- Number 4 in the global Shazam ranking
- 8 conquered countries
Meet AY YOLA:
- Adel Shaykhitdinova - vocals, songwriter, guitar and dombra
- Ruslan Shaykhitdinov (DJ Sever) - music producer, keyboards, bass guitar
- Rinat Ramazanov - master of throat singing and kurai since 9 years old.
From Bashkortostan to Europe - this is the sound everyone is looking for.
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