Anna Vilenskaya in Paris 29 March 2026

Anna Vilenskaya is a musicologist, lecturer and popularizer of classical and contemporary music. She is able to talk about complex things simply, entertainingly and with humor, helping listeners to hear music in a new way and understand how it works.

The topic of the lecture: Hit or Hype? Anna Vilenskaya and Natasha Panfilova

Debates between musician and marketer about the power of algorithms over the culture of taste and where hits are born: in the studio or in the marketing department.
Intellectual battle and performance in Paris with the audience, who with the help of real-time voting will decide whether the talent of the artist or the engineering of attention from his team is behind the hits of the 21st century?




What's in store for you

• A breakdown of the hits that the whole world knows
• Explanation of why these particular songs "shot up"
• musical experiments and mini-performances
• marketing tricks that make the track viral
• interactive: the audience votes on who is more convincing
• light atmosphere, humor and lively communication